If your company has dipped its toe into the digital marketing arena, then you are certainly familiar with Google’s advertising platform. It’s a robust system that allows advertisers to utilize an ever-growing list of targeting tactics to place text, banner, and video ads throughout the Google network in pursuit of potential customers. Included in the […]
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Paid SEM and SEO: Benefits, Drawbacks & How They Work Together
Written from the perspective of Jason Moore, Compulse’s SEO analyst & specialist As an SEO Analyst, I talk to many business owners who come from many different industries and have many different levels of digital marketing experience. Many of these owners explain that they want to be aggressive in their SEO and SEM, but as […]
How often should companies run SEM campaigns?
Any small business with an effective SEO strategy can launch their website with search engine rankings ahead of the competition. But as the web grows, ranking higher gets harder. However, there are ways to boost your ranks ahead of your opposition, specifically Search Engine Marketing (SEM) campaigns. Joe Mann, senior search analyst at Compulse Integrated […]
Visual searches are on the rise, and people are taking notice
Most businesses already know how important searches are in driving traffic to websites, but visual searches are poised to change the way consumers look for information. Many big players in the digital world, including Pinterest, Google, and Amazon, have already developed capabilities to support the growing trend toward visual searches. These developments indicate that they believe they are not just going to be a […]
Dos and Don’ts For Email Marketing
When strategizing for an upcoming email marketing campaign, there are a few things you need to keep in mind. These key concepts can make or break a campaign, so planning to attack them strategically is a crucial part of your success. Creating a headline Do keep them short, urgent, and even sometimes catchy. You have […]
How Mom-and-Pop Shops Can Make the Most of Digital Marketing
In case you haven’t heard, the month of March is kind of a big deal. In March, some of us may celebrate events such as Saint Patrick’s Day and even participate in the festivities surrounding college basketball tournaments. March is also the time when we get a chance to celebrate and support the diligent efforts […]