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Definition

Location-Based Mobile Advertising /loʊˈkeɪʃən-beɪst ˈmoʊbəl ˈædvərˌtaɪzɪŋ/

An integration of mobile advertising with location-based services, used to pinpoint a consumer location and provide a location-specific advertisement on their mobile device. Also known as LBA.
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  • Digital Marketing Specialist   Compulse Integrated Marketing, the creative agency arm of Sinclair Broadcast Group, is looking for a Digital Marketing Specialist to manage in-house services and products including Paid Search, Youtube and Paid ...
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