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Worried about the end of cookies in digital advertising? Don’t be.
With the release of iOS 14.5 on April 26 of this year, Apple now requires users to opt in at the app level to share personal tracking information with advertisers. In 2022, Google will follow suit, joining Safari and Firefox in banning the use of cookies. The cookie jar is quickly becoming empty, and it’s by design. But what does that mean for consumers? And what does...
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It’s time for digital to work as hard as we do
Digital advertising should be efficient, profitable, and simple, driven by ad tech that is built to solve problems, not work around them. So we made it that way.
Quick-Hit Tips For Updating Your Site’s Copy
So, your website needs an overhaul. No problem. In fact, Joe Tyburski, senior web designer at Compulse Integrated Marketing, says you should update your website every four years. These updates should include your website’s content. If you’re hoping to win certain searches for SEO, updates should come even more regularly than that. We’re talking monthly,...
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All You Need to Know about Internet Explorer’s Upcoming End
After many years, Microsoft has decided to end support of Internet Explorer. While some businesses have switched to another browser already, some are still relying on Internet Explorer. Here’s what you need to know about the upcoming end of Internet Explorer: When is support ending? Support of Internet Explorer will end in August of 2021....
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Small Words Matter in Online Sales
Connecting with customers and selling products is undoubtedly the overall objective of digital marketing. Regardless of whether users engage directly through a business’s website or their mobile app, they will opt to disengage if the platform’s experience doesn’t satisfy their expectations. Characteristics of a good user experience: Some of the key characteristics of a good...
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Socially Inclined: 2021 Social Media Updates in Month One
The start of 2021 has been complicated. Some companies are thriving, while others are still struggling amid the COVID-19 pandemic. No matter what your particular situation is, though, your company can benefit from a social media presence. Social media is used by over 3.6 billion users — a number that is expected to surpass 4.4...
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New Opportunities for Businesses in 2021
While we may only be one month into the new year, there are still plenty of new and exciting opportunities out there. Many businesses are searching for new ways to reach their customers. Here’s what the new year could bring to the web world: Shifting to a More Digital Approach While many have been shifting...
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Apple’s New iOS 14 – What Does it Mean for Facebook Advertisers?
If you’ve been following Facebook updates for the last few months, you are probably aware that there has been a lot of discussion (not all of it friendly) around Facebook and Apple after Apple announced the release of its iOS 14 operating system. If this is new information for you, don’t worry! Here’s what you...
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