A Dive Deep Into CTV Campaign Performance with Meaningful Reporting Billions of dollars are in the Connected TV (CTV) space now, which means there are endless opportunities for advertisers to send their message to consumers. It also means that there are almost infinite chances for competing businesses to get an edge on each other in […]
What is Performance CTV
Is CTV Advertising Effective for Small Businesses?
Advertising costs money; there’s no way around it. As more and more businesses flood the marketplace, trying to get their brand to stand out above the rest, the competition for ad space continues to increase. As a small business owner, you might be thinking that it’s hard to keep up with large corporations that have […]
Elevate Your Digital Media Strategy With Programmatic Advertising
Programmatic advertising is revolutionizing digital marketing, allowing savvy marketers to purchase ad space in real-time. This cutting-edge technology has the potential to be incredibly lucrative – if you know how it works! Let’s explore this fascinating new industry and uncover its economic advantages and disadvantages. How programmatic advertising works Programmatic advertising is an automated process […]
What is Converged TV and how do advertisers plan for it?
Buying an advertising spot on television has changed drastically over the last few years. Advertisers no longer need to go all in on commercials that appear at a certain time during a certain television program. Digital advertising has opened the door to so many more possibilities, allowing advertisers to market their products to specific audiences […]
The Truth About Addressable Audiences: The Advantages and Limitations Advertisers Need to Know
Understanding your audience is crucial in modern advertising. If you don’t know who you’re trying to reach, or if you aren’t successfully reaching those people, your business is probably not realizing its full potential. What Are Addressable Audiences Addressable audiences are specific groups of people that advertisers target based on location, demographic, habits, and preferences. […]
Top 5 things to know before launching your next CTV ad campaign
A comprehensive guide for agencies and advertisers Connected TV (CTV) advertising is quickly becoming one of the most sought-after ways to reach audiences and drive results for your marketing campaigns. With consumers spending more time than ever streaming content on their TV screens, CTV advertising provides a unique opportunity for you to reach a highly […]