What is data-driven marketing, and why is it important? Depending on who you ask, data-driven marketing can be everything from a mysterious formula to success, capable of being read by only the most skilled analysts, to a bullheaded focus on numbers that stifles creativity and turns marketers into robots. Thankfully, neither of these is true. Data and creativity are powerful partners, not forces […]
Data-driven marketing: What it is, what it isn’t, and why you need it
There’s a better way to grow
You might notice that things look a little different around here. That’s because we’ve just evolved, complete with a new look, to better reflect the changes that have been in the works here at Compulse for the last couple of years. MediaPost just published a story about our transformation, which you can find here (free […]
Worried about the end of cookies in digital advertising? Don’t be.
Updated: Google has delayed its restriction on cookies until 2023, giving agencies, enterprises, and others that depend on digital media more time to innovate further in contextual and behavioral targeting. With the release of iOS 14.5 on April 26 of this year, Apple now requires users to opt in at the app level to share personal tracking information with advertisers. In 2023, Google […]
It’s time for digital to work as hard as we do
Digital advertising should be efficient, profitable, and simple, driven by ad tech that is built to solve problems, not work around them. So we made it that way.
Quick-Hit Tips For Updating Your Site’s Copy
So, your website needs an overhaul. No problem. In fact, Joe Tyburski, senior web designer at Compulse Integrated Marketing, says you should update your website every four years. These updates should include your website’s content. If you’re hoping to win certain searches for SEO, updates should come even more regularly than that. We’re talking monthly, […]
All You Need to Know about Internet Explorer’s Upcoming End
After many years, Microsoft has decided to end support of Internet Explorer. While some businesses have switched to another browser already, some are still relying on Internet Explorer. Here’s what you need to know about the upcoming end of Internet Explorer: When is support ending? Support of Internet Explorer will end in August of 2021. […]