You’ve no doubt heard (or even felt) that if you want something done right, you need to do it yourself. That might be true for some tasks, especially if you have specific preferences, but is it necessarily valid for managing an ad platform? We dove deeper into the pros and cons of managed service ad […]
Managed Service vs. Self-Service Ad Platforms – Which One is Right for Your Business?
Blueprint for Success: 10 Key Components of an Effective Ad Sales Organization
When was the last time you took a hard look at how your sales team functioned? We’re talking about day-to-day processes just as much as we’re talking about annual report cards of your performance in the market. Building a more efficient ad sales organization requires careful planning and implementation, but ultimately it can benefit both […]
How to Balance Your Omnichannel Marketing Budgets
Omnichannel marketing is a strategy that involves creating a seamless and consistent customer experience across all channels and devices. Notice we said “all,” not many. That’s intentional because omnichannel marketing is meant to reach customers through social media, email, in-store visits, mobile apps, television, radio, and other avenues with one consistent, cohesive message and experience. […]
What is Performance CTV
A Dive Deep Into CTV Campaign Performance with Meaningful Reporting Billions of dollars are in the Connected TV (CTV) space now, which means there are endless opportunities for advertisers to send their message to consumers. It also means that there are almost infinite chances for competing businesses to get an edge on each other in […]
Is CTV Advertising Effective for Small Businesses?
Advertising costs money; there’s no way around it. As more and more businesses flood the marketplace, trying to get their brand to stand out above the rest, the competition for ad space continues to increase. As a small business owner, you might be thinking that it’s hard to keep up with large corporations that have […]
Elevate Your Digital Media Strategy With Programmatic Advertising
Programmatic advertising is revolutionizing digital marketing, allowing savvy marketers to purchase ad space in real-time. This cutting-edge technology has the potential to be incredibly lucrative – if you know how it works! Let’s explore this fascinating new industry and uncover its economic advantages and disadvantages. How programmatic advertising works Programmatic advertising is an automated process […]