Latest Posts
Branding: What is it and Why is it Important?
Everywhere you look there is some sort of branding. It is one of the most important marketing tools a business can use. While it may be a confusing tool at first, it is something that will be beneficial in the long run. Before you dive into creating a brand, it’s important to learn more about...
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5 Tips for Building a Successful Social Media Marketing Campaign
In today’s digital world, social media advertising plays an important role in the purchasing cycle. It’s a cost-effective way to get your product or service in front of new and existing customers for consideration, but how do you do it? Here are five tips for designing a social media advertising campaign optimized for higher results....
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Understanding Your Target Market
There are a lot of steps to take before building a website for your business. One of the most important steps is to understand who your target market is going to be. This is the foundation of your business, and it is what will lead to a successful website. Start with the five w’s When...
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How Much Content is too Much Content?
Quality over quantity The phrase “less is more” can go a long way when adding content to your website. Large blocks of text on a webpage can be intimidating to the user and may even be the reason that they click off of your site and move on. Instead of putting all of your time...
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Alt Tags: What Are They and Why Use Them?
Being a small detail on the backend of a site, alt tags often get overlooked. However, they’re quite beneficial and can be the missing piece that will boost your site. What is an alt tag? An alt tag is the text that appears in place of an image on a webpage if the image fails...
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Advertising During COVID-19
COVID-19 has disrupted economies and businesses across the world. With many public restrictions still in place, the marketing and advertising industries have seen a considerable drop in out-of-home ad spending. While out-of-home ad spending has been on a steady decline for a number of years, the onset of the COVID-19 pandemic has shown us how...
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Ways to Spend Your Lunch Break During the COVID-19 Crisis
After almost four months of quarantine, many employees nationwide are eager to get back to the office. The bad news? It looks like stay-at-home protocols may be in effect a little while longer, what with the recent spikes in coronavirus. The good news? You’re probably saving a ton of money by not eating out as...
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Tips to Stay Motivated During the COVID-19 Crisis
While some may be returning to the office, some may be facing a more permanent remote work situation. This means you may need to find new ways to keep yourself invested in your work. Here are some ways to stay motivated in your work life: Create a Routine Routines are great for maintaining balance in...
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