When someone has been injured and is looking for legal representation, how do you ensure your law firm is visible? While some forms of advertising have been around for a long time, others may be less obvious. In a digital age, the opportunities for marketing have grown exponentially, and your firm needs to take advantage […]
How to help clients find your personal injury law firm
Data-driven marketing: What it is, what it isn’t, and why you need it
What is data-driven marketing, and why is it important? Depending on who you ask, data-driven marketing can be everything from a mysterious formula to success, capable of being read by only the most skilled analysts, to a bullheaded focus on numbers that stifles creativity and turns marketers into robots. Thankfully, neither of these is true. Data and creativity are powerful partners, not forces […]
There’s a better way to grow
You might notice that things look a little different around here. That’s because we’ve just evolved, complete with a new look, to better reflect the changes that have been in the works here at Compulse for the last couple of years. MediaPost just published a story about our transformation, which you can find here (free […]
5 ways lawyers can reach new clients
The number of civil cases filed in the United States court system has been on the rise, according to uscourts.gov. With people filing lawsuits in connection with personal injury, product liability, civil rights, and the Americans with Disabilities Act, there is a need for lawyers to represent them. So, if you are having a hard time […]
The biggest marketing mistakes lawyers make
As a lawyer, you have a lot on your plate. In addition to representing your clients in court, you are expected to meet with people who may need your services, conduct research, interview witnesses, and stay up to date on new laws and court rulings. Unsurprisingly, this adds up, with lawyers at some big firms […]
Worried about the end of cookies in digital advertising? Don’t be.
Updated: Google has delayed its restriction on cookies until 2023, giving agencies, enterprises, and others that depend on digital media more time to innovate further in contextual and behavioral targeting. With the release of iOS 14.5 on April 26 of this year, Apple now requires users to opt in at the app level to share personal tracking information with advertisers. In 2023, Google […]