1. Compulse Performance TV only has access to Connected TV.

False, Compulse Performance TV has the ability to run,
track, and optimize CTV across all device types. We can
also include other types of media, like display retargeting,
in your dashboard and show last touch, all touch, or first
touch conversions.

2. Compulse Performance TV only offers ROAS tracking.

Not even close to only. In fact, Compulse Performance TV
offers FULL funnel attribution based on your campaign’s
goals. We can track homepage visits, leads generated, apps
installed, or even in-app events like profile creations, or
offline actions like store or location visits. We can also track
multiple KPIs for a single campaign.

3. Running my ads on specific channels is the best way to reach my target audience.

You may think this, but not all providers have channels,
only the vMVPDs (e.g. Sling, Fubo, Philo, etc.) do. You
would be cutting scale substantially by eliminating those
providers and would limit scale further by only allowing for
the vMVPD inventory to only run across certain channels.
We’ve vetted out each of our streaming partners extensively
for scale, performance, and premium, fraud free traffic.

4. It’s only on-demand content.

It’s not. With Compulse Performance TV, you have access
to both live and on-demand programming, depending on
the app/content selected.

5. I already have my own data, I can’t use Compulse Performance TV.

Of course you can, and it will only help! Compulse
Performance TV can easily ingest first-party data including
emails, phone numbers, or addresses for targeting. These
lists can be targeted or suppressed, or we can create
lookalikes off of them.

6. CTV is too expensive/not worth the investment.

When it comes to media inventory, you get what you pay
for. Not all publishers are created equal, and therefore,
are not priced the same. Audiences are increasingly
consuming digital video on platforms across CTV devices. CTV is a viable component of a
performance media mix, offering brands and agencies
scale, measurability, and data-driven targeting. It combines
the high-impact, brand storytelling power of traditional
TV with the targeting, analytics, and interactivity of digital,
offering a significant opportunity for advertisers looking
to resonate with audiences in an engaging, brand-safe
environment.

7. If CTV ads are not clickable, you can’t track them.

The nature of CTV viewing means that most ads aren’t
clickable; however, Compulse Performance TV is able to
track actions that occurred as a result of ad views using a
combination of two running data streams:

• Log level data/Impressions: Every time a CTV ad
  is served, we receive data regarding that specific
  instance: where it was served, the creative that was
  served, the publisher it was served on, etc.
• Conversion Data Streams: It can be a location visit
  feed from NinthDecimal (we access ourselves), a
  pixel fire feed from our custom pixel, raw MMP logs
  from Appsflyer, Kochava, or any of the major players,
  or even a daily file drop with whatever tags a brand
  wants added. As long as we have an IP address and
  timestamp for every row, we’re good to go.