Through Compulse Performance TV, brands gain access to an inventory library of premium CTV publishers. A sophisticated reporting dashboard to monitor campaigns and real-time performance insights to optimize towards the KPI’s that matter most.
Direct Premium Inventory
Incremental Lift Analysis
Real-time Brand Lift Results
Machine Learning Optimization
How it works
1. Define Goals
Tell us your budget, target audience, and campaign parameters
2. Select Inventory
Pick from our direct marketplace of premium CTV inventory
3. Place Pixel
Place our proprietary pixel on your site to track conversions
4. Measure results
Watch as Compulse Performance TV immediately starts to generate real-time results
Track actions, not just views
Compulse Performance TV puts data to work immediately optimizing campaigns in real-time toward the publishers, creatives, geos, audiences, and dayparts that drive actions, not just views.
Let’s clear up some things
1. Compulse Performance TV only has access to Connected TV.
False, Compulse Performance TV has the ability to run, track, and optimize CTV across all device types. We can also include other types of media, like display retargeting, in your dashboard and show last touch, all touch, or first touch conversions.
2. Compulse Performance TV only offers ROAS tracking.
Not even close to only. In fact, Compulse Performance TV offers FULL funnel attribution based on your campaign’s goals. We can track homepage visits, leads generated, apps installed, or even in-app events like profile creations, or offline actions like store or location visits. We can also track multiple KPIs for a single campaign.
3. Running my ads on specific channels is the best way to reach my target audience.
You may think this, but not all providers have channels, only the vMVPDs (e.g. Sling, Fubo, Philo, etc.) do. You would be cutting scale substantially by eliminating those providers and would limit scale further by only allowing for the vMVPD inventory to only run across certain channels. We’ve vetted out each of our streaming partners extensively for scale, performance, and premium, fraud free traffic.
4. It’s only on-demand content.
It’s not. With Compulse Performance TV, you have access to both live and on-demand programming, depending on the app/content selected.
5. I already have my own data, I can’t use Compulse Performance TV.
Of course you can, and it will only help! Compulse Performance TV can easily ingest first-party data including emails, phone numbers, or addresses for targeting. These lists can be targeted or suppressed, or we can create lookalikes off of them.
6. CTV is too expensive/not worth the investment.
When it comes to media inventory, you get what you pay for. Not all publishers are created equal, and therefore, are not priced the same. Audiences are increasingly consuming digital video on platforms across CTV devices. CTV is a viable component of a performance media mix, offering brands and agencies scale, measurability, and data-driven targeting. It combines the high-impact, brand storytelling power of traditional TV with the targeting, analytics, and interactivity of digital, offering a significant opportunity for advertisers looking to resonate with audiences in an engaging, brand-safe environment.
7. If CTV ads are not clickable, you can’t track them.
The nature of CTV viewing means that most ads aren’t clickable; however, Compulse Performance TV is able to track actions that occurred as a result of ad views using a combination of two running data streams:
Log level data/Impressions: Every time a CTV ad is served, we receive data regarding that specific instance: where it was served, the creative that was served, the publisher it was served on, etc.
Conversion Data Streams: It can be a location visit feed from NinthDecimal (we access ourselves), a pixel fire feed from our custom pixel, raw MMP logs from Appsflyer, Kochava, or any of the major players, or even a daily file drop with whatever tags a brand wants added. As long as we have an IP address and timestamp for every row, we’re good to go.
Frequently Asked Questions
Each day, around noon EST, all metrics in the dashboard should be updated for the previous day. Different metrics update more frequently and at different times.
Our premium publisher mix has proven to consistently provide scale, quality, and performance results. Compulse has forged direct deals with each publisher, allowing for preferred pricing. Running campaigns across these publishers guarantees accurate measurement as they pass back two, relevant bits of data into our logs: IP Address and impression timestamp.
Automated guaranteed deals forged at the beginning of the year based on volume expected. In essence, we buy direct CTV from each publisher, programmatically. We sit as close to direct inventory in the waterfall as it gets.
Transform Your Ad Campaigns with Our Cutting-Edge Performance TV Platform – Harness Advanced Targeting, Data-Driven Insights, and Unmatched ROI.