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When it comes to technical writing, many presume that this form of communication exclusively lends itself to the production of things like instructional guides and documentation for computer hardware and software. While technical writing has traditionally been used to document complex technical processes in these areas, this form of communication can have multiple uses for […]

Paid search campaigns can be a bit overwhelming, especially for small business owners who wear many different hats each day. Google Ads, the most popular platform on which to run paid search ads, bombards users with a cascade of metrics and numbers to sift through in order to determine whether or not their campaign was […]

Whether you’re new to digital marketing or a seasoned vet who has recently learned how to make sense of Google Analytics yourself, you will likely run into situations where campaign reports simply don’t match your analytics. While Google Analytics is a great platform for tracking website behavior, it certainly doesn’t track data the same way […]

It’s no secret these days that a majority of people will turn to a search engine when trying to find a local business. With just a few keywords, a platform like Google can produce thousands of results tailored to the user’s every need, from website links and online shopping to videos and images.   Now, if the user is […]

It’s no secret that the digital age has turned the internet into an extremely competitive landscape. Millions of companies worldwide are continually fighting to win over potential customers. If you’re one of the many businesses looking for ways to win sales online, great! You’ve taken the first step into a new era filled with possibilities […]

As the most popular and widely used social platform in the world, it is not surprising that Facebook is continually changing and evolving to meet the needs of its users.  Because Facebook experienced a rapid amount of expansion in a short amount of time, there have been a lot of growing pains while the platform […]

While August is a time when many of us are focused on managing the sweltering heat of summer, many businesses take this time to focus on a strategy to capitalize off of America’s back-to-school market. Around this time of year, American consumers tend to gear up for the school year by purchasing everything from school […]

No matter the size of your business, the world of digital marketing can be intimidating. It’s easy enough to spend money online, but it’s much more difficult to figure out what you are getting in return for the hundreds, if not thousands, of dollars you are shelling out every month on digital advertising. It’s quite […]

There’s plenty of movies about artificial intelligence (AI) and how machines metamorphose into advanced technology and eventually take over the world. Films like The Terminator, The Matrix, A.I., and I, Robot each depict stories that go something like this: Humans create machines, Programmers teach machines how to learn on their own (AI),   Machines become […]

Picture, if you will, a young lady named Deborah. Deborah is in dire need of a plumber, and this arises in conversation with her friend Barb. Barb recommends “OG Plumbing Service” because her friend Susan first recommended that service to her. Deborah has never heard of “OG Plumbing Service” and immediately whips out her smartphone […]