• Spring and flings are in the air!

    Birds are singing, flowers are blooming, and parents across the U.S. are about to spend a boatload of money on dresses, corsages, limousines and photographers to immortalize a linchpin of the teenage experience – the high school prom. Like they do with many other event-based industries, store owners need to be sure their marketing plan […]

  • Understanding the changes to Social Marketing in 2018

    2018 started off with a seismic shift in the world of Facebook, as the tech giant revealed its plan to overhaul the algorithms governing its In an attempt to try and re-establish the News Feed as a hub for personal connections – focusing on “meaningful social interactions” – Facebook is changing the system to show […]

  • Sweet Treats for Your Marketing Streak

    You don’t have to sell candy, cards, or flowers to benefit from Valentine’s Day affections. So how do you market a romantic holiday when your services or products are not passionately inclined? Here are five ways to market your business on this sweet holiday. Think about your audience. Not everyone has a special someone to […]


    It’s hard to believe that the holidays are almost upon us and that 2017 is already coming to a close. While we try to wrap our heads around the fact that 2018 is nearly here, let’s take a look back at some highlights from this past year. This year, we published 52 blogs posts on […]

  • 4 Ways Businesses Can Capitalize on New Year’s Resolutions

    New Year’s Resolutions: A time for people to make commitments on bettering themselves in the new year, whether it’s learning a new skill, becoming more organized, engaging in a healthier lifestyle or saving money. The beginning of January is when many people like to make their resolutions, making it a great time for businesses to […]

  • Thoughts Behind the Thanks – What We’re Thankful For

    Most people can spew out a list of the people or the things that they’re thankful for, but do we really think about what we’re saying, or do we just say what is expected of us? Our blog team discussed what we’re thankful for this holiday season. Kaylee Dougherty is most thankful for her family […]

  • 8 Digital Marketing Terms that will Get Your Wheels Turning

    Learning more about what’s happening in the digital marketing world is almost guaranteed to give you new ideas about your own approach to digital. Below are definitions for eight terms that just might inspire a brilliant idea (or two!). DFP Displaying banner ads across a range of different web properties requires a program that stores […]

  • Five Creative Ways to Market for the Busiest Shopping Season of the Year

    Three of the biggest shopping days for businesses are quickly approaching: Black Friday, Small Business Saturday and Cyber Monday. If you are a small business, you may not be able to offer huge discounts like the bigger branded stores, but that doesn’t mean you can’t get your fair share of love and return on investment. […]

  • 3 Advantages of Working with a Google Premier Partner

    It’s no secret that Google’s advertising platform has dominated the internet marketing realm for quite some time. However, if you’re a marketer yourself, you know that just placing ads doesn’t necessarily guarantee immediate success. Unfamiliarity with the platforms could cause you to spend unnecessary amounts of money without receiving the results you would like. Luckily, […]


    The dizzying pace of innovation in the digital marketing realm makes it challenging to decide where to put your spend. Luckily, the wealth of available data can help us all to understand which investments are likely to gain traction and deliver results. This article discusses five surprising marketing statistics calculated through recent research and notes […]