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If your company has dipped its toe into the digital marketing arena, then you are certainly familiar with Google’s advertising platform. It’s a robust system that allows advertisers to utilize an ever-growing list of targeting tactics to place text, banner, and video ads throughout the Google network in pursuit of potential customers. Included in the […]

Written from the perspective of Jason Moore, Compulse’s SEO analyst & specialist As an SEO Analyst, I talk to many business owners who come from many different industries and have many different levels of digital marketing experience. Many of these owners explain that they want to be aggressive in their SEO and SEM, but as […]

Any small business with an effective SEO strategy can launch their website with search engine rankings ahead of the competition. But as the web grows, ranking higher gets harder. However, there are ways to boost your ranks ahead of your opposition, specifically Search Engine Marketing (SEM) campaigns. Joe Mann, senior search analyst at Compulse Integrated […]

Most businesses already know how important searches are in driving traffic to websites, but visual searches are poised to change the way consumers look for information. Many big players in the digital world, including Pinterest, Google, and Amazon, have already developed capabilities to support the growing trend toward visual searches. These developments indicate that they believe they are not just going to be a […]

When strategizing for an upcoming email marketing campaign, there are a few things you need to keep in mind. These key concepts can make or break a campaign, so planning to attack them strategically is a crucial part of your success. Creating a headline Do keep them short, urgent, and even sometimes catchy. You have […]

In case you haven’t heard, the month of March is kind of a big deal. In March, some of us may celebrate events such as Saint Patrick’s Day and even participate in the festivities surrounding college basketball tournaments. March is also the time when we get a chance to celebrate and support the diligent efforts […]

Ah, Valentine’s Day. A day where people worldwide look to find love for one special night. The affections people crave, however, don’t have to be limited to a significant other. Around this time of year, people are eagerly looking for ways to introduce something – anything – new into their lives. Maybe they’re looking for […]

In just a few short weeks, the year will be 2019. Around this time of year, we tend to notice unusually crowded gym parking lots, healthier food items missing from our favorite grocery stores, and many credit repair ads spamming our inboxes. It’s a common tradition for millions of people around the world to make […]

It’s the most wonderful time of the year – that is, as long as you’ve finished your Christmas shopping and don’t need to worry about buying any more presents. With Black Friday and Cyber Monday long gone, time is running short for those of you waiting until the last minute to find that special present […]

Let’s pretend you own a bakery specializing in gourmet pies. Because it’s crucial to your business, you make it your goal to win the “best apple pie” award at the annual pie competition in your home city. You spend months experimenting with different combinations of spices, crusts, and frostings until you finally find what you […]