…media marketing campaign, but also help you avoid costly mistakes. To help steer you in the right direction, we’ve compiled a list of common social media questions you should be…
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Social Media Marketing: 10 Questions You Should Ask Experts, But Don’t!
The Influence of Machine Learning on OTT Advertising
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…that encompasses the creation of algorithms enabling computers to learn from data and make decisions. By decoding patterns and trends in extensive datasets, ML can predict outcomes and refine processes…
Crafting Emotion-Infused OTT Ads for the Festive Season
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…boosting ROI. Emotional triggers in advertising beckon specific consumer reactions. Joy fuels sharing and interaction, nostalgia wraps in comfort and trust, fear propels swift action, and affection builds enduring brand…
Integrating Social Media with Programmatic Advertising
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Understanding Social Media Integration Definition of social media integration in digital marketing: Social media integration involves the strategic use of social platforms within a comprehensive marketing strategy to enhance communication,…
There’s a better way to grow
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…the works here at Compulse for the last couple of years. MediaPost just published a story about our transformation, which you can find here (free subscription required).At the core of…
Everything You Need to Know About Green Monday
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…to complete their gift lists. Green Monday this year is on December 14, 2020, with deals starting for most businesses at midnight. Why is it called Green Monday? Businesses claim…