We all have heard about the famous Black Friday and Cyber Monday sales that happen during the holiday season every year. However, there is another major shopping holiday that could be a lifesaver if you need last-minute gifts.

What is Green Monday?

Green Monday is one of the largest online shopping days. It falls on the second Monday of every December and typically means that there are only 10 shipping days left until Christmas. With the sense of urgency that Green Monday brings, shoppers are more willing to spend money to complete their gift lists. Green Monday this year is on December 14, 2020, with deals starting for most businesses at midnight.

Why is it called Green Monday?

Businesses claim that the term “Green Monday” represents money. With customers rushing to complete their gift lists, businesses were seeing an increase in revenue. As years have passed by, shoppers claimed that it was because online shopping is more eco-friendly than shopping at a traditional brick and mortar store.

History of Green Monday

Green Monday was officially started in 2007 when eBay coined the term after experiencing its busiest shopping day. 2010 brought an increased interest in this online shopping day, followed by 2012 when larger retailers like Walmart started participating and offering last-minute deals. Fast forward to the most recent years where more major retailers have joined in and now provide the same deals as they would for Black Friday or Cyber Monday but now have started to include a free gift with purchase as a way to incentivize customers to purchase more.

Who participates?

Big-box stores and online giants such as Costco, Amazon, and Target typically participate in this online shopping event. They use this day as a way to capitalize on last-minute shoppers who find online shopping to be the more convenient option. With the possibility of an increase in online shopping this year, these retailers are sure to see major jumps in their profits. 

How is Green Monday different from other holiday sales days?

If you’re an avid holiday shopper, you probably already know that Black Friday and Cyber Monday are two of the largest retail days. Both days mark the beginning of most people’s holiday shopping. While all of these retail holidays have similarities, they all have unique selling points that businesses try to push. 

The Black Friday and Cyber Monday shopping events typically push sales on specific products and typically target those who enjoy the hustle and bustle of a traditional holiday shopping experience. Black Friday is an in-person shopping event, which allows stores to target a specific market. Cyber Monday is very similar to Black Friday. Most of the sales are the same between the two major shopping events; however, this is where the major retailers that participate in Black Friday encourage shoppers to find better deals online. 

Green Monday may have sales on specific products, but typically it’s just a major online shopping event for those who need last-minute gifts. Green Monday is also when the big-box stores and online giants have a chance to gain more revenue to end their year.

With the holiday season quickly approaching, now is the time to create a game plan. Between Black Friday, Cyber Monday, and Green Monday, there are plenty of options to get the best deals. If you enjoy the rush of last-minute deals, Green Monday is the perfect online shopping event for you.

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