You might notice that things look a little different around here. That’s because we’ve just evolved, complete with a new look, to better reflect the changes that have been in the works here at Compulse for the last couple of years. MediaPost just published a story about our transformation, which you can find here (free subscription required).At the core of Compulse is and always has been pathfinding, exploration, and sharing what we learn with our clients. We’re passionate about finding the best way forward, and we’re just as passionate about clearing the way. And you can’t clear a path without getting rid of the obstacles that trip you up.
We’ve brought all of our resources together to find what stands in the way of great omnichannel campaigns, especially at the local level. The same four themes came up over and over again, and rather than move them out of the way, we’ve eliminated them completely with a new all-in-one martech platform, Compulse 360, and expert managed services.
- A lack of tech solutions specifically for omnichannel campaigns: Omnichannel campaigns get the best results, but we don’t create them the best way. Too often, multiple channels mean multiple management platforms, and the math never works out: more platforms mean more hassle, not more output. Piecing together a handful of different solutions, none of which is really built for the job at hand, just results in a bad solution with more moving parts to worry about. We built Compulse 360 from the ground up to be deliberately better martech, with features that make it easy to plan, execute, and analyze omnichannel campaigns.
- Disconnected workflows and wasted effort: Multiple platforms aren’t just annoying; they are time consuming and draining. Life is easier when there is one amazing set of tools in one platform – not to mention the hours you will gain back that can be put to better use growing your profit margins.
- Crushing media fees and arbitrage: Few things eat away at value and profit like excessive fees and arbitrage. Through us, clients can source inventory at scale, from one provider and with full transparency on pricing and fees, and execute to spec using our DSP and managed services.
- High overhead and ad ops costs: To run more campaigns for more profit usually means adding additional staff, tools, and overhead. With our Compulse 360 platform and managed services, you can amplify your capacity, scale to fit your needs, and gain an expert team when you need them, with no additional staff hires or overhead.
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If you’re already a Compulse client, thank you! It’s because of your support that we are able to evolve and grow to better serve you and our entire industry. If you’re new to Compulse, take a look around and then get in touch. We’d love to help you find the best way forward – and a better way to grow.