Blog

In recent years, social media has become one of the most effective communication methods, not only amongst peers and colleagues, but amongst business owners and customers alike. If you’re a small business owner, chances are you have already heard about the importance of social media. But despite the widespread popularity of social media, many small […]

While it may not seem like it, keeping the backend of your site organized is just as important as the front end. An organized backend is one way to optimize the usage of all content. It also creates easy access to your content and makes it easier for anyone on your team to use.  Keep […]

Everywhere you look there is some sort of branding. It is one of the most important marketing tools a business can use. While it may be a confusing tool at first, it is something that will be beneficial in the long run. Before you dive into creating a brand, it’s important to learn more about […]

Quality over quantity The phrase “less is more” can go a long way when adding content to your website. Large blocks of text on a webpage can be intimidating to the user and may even be the reason that they click off of your site and move on. Instead of putting all of your time […]

Being a small detail on the backend of a site, alt tags often get overlooked. However, they’re quite beneficial and can be the missing piece that will boost your site.  What is an alt tag? An alt tag is the text that appears in place of an image on a webpage if the image fails […]

COVID-19 has disrupted economies and businesses across the world. With many public restrictions still in place, the marketing and advertising industries have seen a considerable drop in out-of-home ad spending. While out-of-home ad spending has been on a steady decline for a number of years, the onset of the COVID-19 pandemic has shown us how […]