The holiday season is upon us, and with it comes a barrage of potential customers eager to purchase gifts for friends and family. While Black Friday and Cyber Monday may be old news at this point, there are still plenty of last-minute marketing ideas your company can employ.
Green Monday falls on December 14, and it is a fantastic way to catch last-minute shoppers desperate for gifts. If you are looking for a way to sell off some extra inventory or spike profits to end the year, send out a mass email ASAP to subscribers offering special discounts on Green Monday. Double down on your advertising efforts via social platforms this week and watch your sales take off one more time in 2020!
This time of year is all about social awareness. People are ready to pull the trigger on impulse, so the best way to get those juices flowing is by continually putting your products in front of their faces. Whether you advertise with paid spend or organic SEO tactics, getting your product consistently in the minds of potential shoppers is key. For the next few weeks, do this at a more rapid rate than usual — it might pay off!
If you have an ongoing sale through the month of December, shoot your email subscribers a daily (or at least weekly) reminder. Remember, people are quick to act on impulse during the holiday season — especially as Christmas draws nearer and the need for presents escalates. Give them a gentle push in the right direction with a witty catch-phrase related to your sale and prompt the user to click “buy.”
Compulse Integrated Marketing is a full-service advertising agency. For details on how our team can help you reach your marketing goals, visit www.compulse.com.