When brainstorming different ways to improve your business strategy, you should first consider whether you are going to make your primary focus branding or marketing. In short, branding is who your company is – your mission statement, values, goals. Marketing is the promotion of your business via various methods, which may include SEO, social media, […]
To Brand or to Market? Finding Ways to Better Your Business
How to Make Your Website More Personal
Having a website that stands out will draw people in. Instead of following a standard cookie-cutter website layout, consider making your website fit your company’s style. A few ways to make your website more personal includes: Blog Posts Having a blog on your site is a great tool that gives you the creative freedom to […]
No Office? No Problem: Ways to Turn Your Home Into a Comfortable Work Space
Working from home isn’t for everyone, but while the coronavirus runs rampant, a lot of people have no other realistic choice. With COVID-19 overtaking our nation, workers in every state are being forced to choose between two options: work from home, or don’t work at all. Obviously, working from home comes with a unique set […]
Email Marketing: How Much is Too Much?
Email marketing is one of the most worthwhile uses of time when you’re starting a business, selling a new product, or trying to get in touch with potential clients. In other words, email marketing is a valuable tool you can use at any point and time, whether your business has been running for six months […]
COVID-19 Got You Down? Four Tips to Make it Through Stay-at-Home Directives
As the country comes to accept its new, not-so-temporary reality, people nationwide are starting to realize that the stay-at-home directives state officials are implementing may be more serious than we initially thought. The truth is, COVID-19 has proven itself more dangerous than we first assumed, which has resulted in Americans finding themselves stuck at home […]
The Importance of Quality Assurance
Building a website is a tedious task, and it truly does take a strong team to do so. While there are many steps in the web-build process, quality assurance (QA) is one that could enhance all aspects of a website. What is Quality Assurance? Quality assurance is a step in the web-build process that focuses […]