As companies nationwide enter month three of work-from-home protocols following the initial COVID-19 outbreak in America, most businesses are still learning how to better manage their employees from home. Some companies, like our team at Compulse, have never needed to manage individuals from remote locations, so this new “norm” came with a learning curve. Fortunately, […]
Managing Employees From Home
Importance of a Functional Site
A functional website is a great way to increase traffic and maintain a following. Giving users a positive experience is something that will keep them coming back. Giving them a space where they can find useful information regarding your business in an organized manner is a sure way to increase your site’s visibility and overall […]
Why Defining Your Target Audience is Essential for Search
When developing new content for your website (or any online platform), knowing your specific consumer base is essential. Not only will your customers dictate the products and services you sell, but understanding the numbers will allow you to better formulate content that will resonate with them. Target Audience and Search Whether your diving into details […]
Summer Marketing: The Time to Start Optimizing Content is Now
Times may be tough, but that doesn’t mean the world has stopped. While COVID-19 has surely slowed things down in almost all areas of business, the day will soon come where companies are no longer battling the coronavirus, and life will continue on normally. Whether this happens five days or five months from now is […]
Tips to Stay on Track When Working From Home
As the world continues to adjust to COVID-19 and its effects on the workforce, many businesses have officially implemented mandatory work-from-home policies. For some, this is a dream come true, while for others, working from home has been extremely difficult. Distractions are easy to ignore for a few days, but for weeks? Months? Staying focused […]
How has COVID-19 Impacted the Digital Marketing Landscape?
The last few weeks have completely flipped our country upside down. Every industry has needed to adapt to the changing landscape because of COVID-19, and digital marketing is no exception. Businesses like restaurants have shifted brand messaging to include information about safety precautions and cleanliness, essential businesses like grocery stores are centering content around their […]