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Digital advertising as it should be

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The 2020 Holiday Season: Showing Thanks to Your Users and Employees

It would be an understatement to say that 2020 hasn’t been easy for businesses, and with the holiday season quickly approaching, it’s easy to overwork ourselves and forget to utilize the holidays. There has to be a creative way to show how thankful you are to your customers and employees. Here are some tips to...
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Posted on November 13, 2020

What Are Google’s New Ad Restrictions and What Do They Mean?

As of October 19, 2020, Google has implemented new restrictions for ads running in the housing, credit, or employment verticals with the intention of eliminating discriminatory advertising practices. This means advertisers may no longer target based upon age, gender, parental status, marital status, or zip code for any ads running within any of these three...
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Posted on November 6, 2020

Understanding How to Push New Content

We know how important it is to post timely content — especially around the holidays. Regularly posting and updating blogs and social statuses, however, are not the only important factors in driving customers to your website. Knowing what type of content you need to push is just as important as understanding when it should be...
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Posted on October 30, 2020

What Website is Best for Your Business

Deciding what type of site works best for your business can be intimidating, but it doesn’t have to be. It all depends on what you’re going to use the site for and how much content your business needs to have listed. Here’s a breakdown of the three main types of websites you have to choose...
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Posted on October 23, 2020

The Importance of Posting New Content Before A Holiday or Event

With the holidays approaching, your business will likely need to indulge in one (or more) marketing strategies to reach your potential in the last quarter of the year. This isn’t new information; companies are always finding ways to get an edge on their competition and to maximize revenue, especially during the holiday season. The issue...
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Posted on October 16, 2020

7 Tips for Small Businesses Using Social Media

In recent years, social media has become one of the most effective communication methods, not only amongst peers and colleagues, but amongst business owners and customers alike. If you’re a small business owner, chances are you have already heard about the importance of social media. But despite the widespread popularity of social media, many small...
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Posted on October 9, 2020

Tips for Keeping the Backend of Your Site Organized

While it may not seem like it, keeping the backend of your site organized is just as important as the front end. An organized backend is one way to optimize the usage of all content. It also creates easy access to your content and makes it easier for anyone on your team to use.  Keep...
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Posted on October 2, 2020

Branding: What is it and Why is it Important?

Everywhere you look there is some sort of branding. It is one of the most important marketing tools a business can use. While it may be a confusing tool at first, it is something that will be beneficial in the long run. Before you dive into creating a brand, it’s important to learn more about...
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Posted on September 18, 2020