As more people shift to streaming TV shows online, our team at Compulse decided to provide a breakdown of how to leverage the power of connected TV (CTV) advertising to scale and grow your business. What Is Connected TV (CTV) Advertising? Connected TV has fueled the cord-cutting movement, with more than half of US […]
Connected TV (CTV) Advertising 101: What Is It and How Does It Work?
Worried about the end of cookies in digital advertising? Don’t be.
Updated: Google has delayed its restriction on cookies until 2023, giving agencies, enterprises, and others that depend on digital media more time to innovate further in contextual and behavioral targeting. With the release of iOS 14.5 on April 26 of this year, Apple now requires users to opt in at the app level to share personal tracking information with advertisers. In 2023, Google […]
5 Tips for Building a Successful Social Media Marketing Campaign
In today’s digital world, social media advertising plays an important role in the purchasing cycle. It’s a cost-effective way to get your product or service in front of new and existing customers for consideration, but how do you do it? Here are five tips for designing a social media advertising campaign optimized for higher results. […]
Understanding Your Target Market
There are a lot of steps to take before building a website for your business. One of the most important steps is to understand who your target market is going to be. This is the foundation of your business, and it is what will lead to a successful website. Start with the five w’s When […]
How to help clients find your personal injury law firm
When someone has been injured and is looking for legal representation, how do you ensure your law firm is visible? While some forms of advertising have been around for a long time, others may be less obvious. In a digital age, the opportunities for marketing have grown exponentially, and your firm needs to take advantage […]
Data-driven marketing: What it is, what it isn’t, and why you need it
What is data-driven marketing, and why is it important? Depending on who you ask, data-driven marketing can be everything from a mysterious formula to success, capable of being read by only the most skilled analysts, to a bullheaded focus on numbers that stifles creativity and turns marketers into robots. Thankfully, neither of these is true. Data and creativity are powerful partners, not forces […]