Buying an advertising spot on television has changed drastically over the last few years. Advertisers no longer need to go all in on commercials that appear at a certain time during a certain television program. Digital advertising has opened the door to so many more possibilities, allowing advertisers to market their products to specific audiences […]
What is Converged TV and how do advertisers plan for it?
The Truth About Addressable Audiences: The Advantages and Limitations Advertisers Need to Know
Understanding your audience is crucial in modern advertising. If you don’t know who you’re trying to reach, or if you aren’t successfully reaching those people, your business is probably not realizing its full potential. What Are Addressable Audiences Addressable audiences are specific groups of people that advertisers target based on location, demographic, habits, and preferences. […]
Top 5 things to know before launching your next CTV ad campaign
A comprehensive guide for agencies and advertisers Connected TV (CTV) advertising is quickly becoming one of the most sought-after ways to reach audiences and drive results for your marketing campaigns. With consumers spending more time than ever streaming content on their TV screens, CTV advertising provides a unique opportunity for you to reach a highly […]
Connected TV (CTV) Advertising 101: What Is It and How Does It Work?
As more people shift to streaming TV shows online, our team at Compulse decided to provide a breakdown of how to leverage the power of connected TV (CTV) advertising to scale and grow your business. What Is Connected TV (CTV) Advertising? Connected TV has fueled the cord-cutting movement, with more than half of US […]
Worried about the end of cookies in digital advertising? Don’t be.
Updated: Google has delayed its restriction on cookies until 2023, giving agencies, enterprises, and others that depend on digital media more time to innovate further in contextual and behavioral targeting. With the release of iOS 14.5 on April 26 of this year, Apple now requires users to opt in at the app level to share personal tracking information with advertisers. In 2023, Google […]
5 Tips for Building a Successful Social Media Marketing Campaign
In today’s digital world, social media advertising plays an important role in the purchasing cycle. It’s a cost-effective way to get your product or service in front of new and existing customers for consideration, but how do you do it? Here are five tips for designing a social media advertising campaign optimized for higher results. […]