…on audience interaction. Deciphering Key Performance Indicators (KPIs) Establishing the right KPIs is a bedrock of assessing OTT ad campaign success. Common KPIs span impressions, reach, engagement rate, and conversion…
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Best Practices for Crafting Compelling OTT Advertising Content
The Importance of a Robust Digital Marketing Reporting Suite
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…files or navigating through complicated advertising platforms. It gets right to the good stuff, limits how long you must research your marketing plan, and lets you focus on running the…
The Future of OTT Advertising: Emerging Trends and Technologies
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…ad experiences, transporting viewers into virtual realms for memorable brand interactions. As 5G proliferates, anticipate a dramatic rise in these innovative ad formats, making OTT advertising exceptionally compelling and effective….
Are You Guilty of Stealing Images?
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…compensation for the licensing fee, or discontinued use of the image entirely. If this first notification of the infringement isn’t met with compliance, the next ally to join the fight…
HOW TO WRITE GOOD COPY + CONTENT FOR YOUR WEBSITE
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…for your website. Professional writers rely on these questions and consider a number of other factors as well to help establish legitimacy for your company, achieve search optimization, encourage user…
THE BEST BLOGS FROM 2017
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…“Compulse Integrated Marketing,” And Here’s Why You like us, you really like us! Surprisingly, one of the most-read posts of 2017 was this explanation of our structure and the Compulse…