We know how important it is to post timely content — especially around the holidays. Regularly posting and updating blogs and social statuses, however, are not the only important factors in driving customers to your website. Knowing what type of content you need to push is just as important as understanding when it should be released.
Consider the following tips when developing and driving a new marketing strategy:
Look at the Calendar
A good marketing strategy is ever-evolving. Certain releases and promotions should be tied to the time of year.
If Halloween is approaching, generate a campaign centered around candy, costumes, or “spooky” themes. If Thanksgiving is on your radar, you can focus on anything from food to family gatherings and even diet plans or sports. No matter what your business does, there are ways to twist your messaging to include holiday-related keywords and content.
Don’t Overdo it
Don’t forget who you are as a company when devising a marketing strategy. Your goal shouldn’t be focused on messaging for every holiday with hopes that one or two endeavors will succeed. Instead, try selecting a few major calendar events every year — events you can use to your advantage.
For example, if you’re a mattress seller, you might not want to make Columbus Day a primary focus. You can still run a sale and even write a blog post about it, but your efforts in October may be better suited focusing on Halloween (which is just a few weeks late) and how a great new mattress can help customers attain deep sleep in spite of all the scary traditions that surface throughout the month.
Be Consistent
If you decide to push content for one part of your business, make sure your efforts aren’t wasted by doing the bare minimum. This is advice the experts at Compulse Integrated Marketing will offer companies who want to win certain searches. Lawyers, for example, are notorious for wanting to rank first in areas related to the major types of cases they take. The only way to do this is by repeatedly pushing content in that specific area.
If your law firm specializes in personal injury, you’ll need to regularly generate new content related to personal injury cases, such as car accidents and slips/falls. This is the only way Google will recognize your efforts. Oftentimes, one blog on the subject isn’t going to cut it.
Hire a Content Specialist
Whether you outsource your content creation responsibilities to a marketing company like Compulse or hire a content curator internally, your odds of regularly pushing new content increase if you don’t put the burden on yourself.
Pushing quality content takes time — even after you’ve spent weeks coming up with a solid marketing plan. The only way to do this without wearing yourself thin is to pass off the burden to another member or extension of your team.
Compulse Integrated Marketing specializes in copywriting, SEO, and content maintenance for clients nationwide. To learn more about how we can help your online marketing efforts succeed, visit www.compulse.com, or give us a call at 844-821-2154.