Understanding OTT Advertising Definition and Scope of OTT (Over-The-Top) Advertising Over-The-Top (OTT) advertising transports commercials via streaming media services, circumventing conventional cable or satellite providers. Platforms like Netflix, Hulu, Amazon Prime, and various internet-powered services exemplify this. Brands connect with audiences on internet-enabled gadgets, cultivating a uniquely personalized and captivating viewing adventure. Growth and Trends […]
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