Compulse Webinar Series

Protect Yourself Against CTV Ad Fraud & Maximize Your Investment

Join Compulse & Oracle/Moat on July 21, 2022 at 12 pm Eastern for a discussion around reducing invalid traffic, preventing fraud, and getting better performance in Connected TV by using the right technology and the right strategic thinking. As Connected TV/OTT grows in importance, the way we deliver, measure, and optimize it gets more sophisticated. There’s big money to be made in CTV, and legitimate advertisers aren’t the only ones seeking a piece of the pie. Martin Kristiseter - Managing Director at Compulse - and Sam Mansour, - Principal Product Manager at Oracle/Moat - answer industry questions so that you can maximize your investment, such as how your agency can make sure that the results you deliver for your connected TV clients are trustworthy.

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Speakers

Martin Kristiseter
Managing Director @Compulse

Martin Kristiseter is the Managing Director of Compulse, a marketing technology and managed services company that makes omnichannel advertising more efficient and profitable for local agencies and media companies. He has 16 years of experience in digital media, adtech/martech, and omnichannel marketing. Martin engineered the merger of his former company, Datasphere, with Compulse Integrated Marketing and ZypTV, combining the resources, staff, and technology of these three companies to form Compulse, which relaunched in July 2021. Prior to joining Compulse, Martin led innovative digital media initiatives at a number of companies, including Marketron, where he developed a reputation as a leader who can take a vision and turn it into a reality. A native of Norway, Martin currently leads the Compulse office from his home in Denver, Colorado.

Sam Mansour
Principal Product Manager, Oracle Advertising @Oracle/Moat

Sam Mansour is Principal Product Manager at Oracle Advertising and CX, for the Moat Analytics business. Moat provides an ad verification platform for brands, agencies, publishers, and technology platforms to measure and optimize their digital advertising. With a history of developing cutting edge ad products for both the advertiser and publisher sides of the ecosystem, Sam is well versed in the tools and technologies of the trade. He applies decades of experience to his focus on General and Sophisticated Invalid Traffic (IVT) detection at Moat. Sam holds a BFA in Theatre from West Virginia University. Pragmatic Institute certifications for Foundations and PMC Level 1. Certified SAFe® 4 Scrum Master.