Compulse

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Compulse Event Series

Compulse Platinum Sponsor & Participant in Borrell's 2022 Local Advertising Conference (March 6-8, 2022)

Compulse, a top marketing technology and managed services company built for local media and agencies, is pleased to announce the company will participate in Borrell’s 2022 Local Advertising Conference in Miami on March 7. As part of the Strategies for Streaming Video, OTT, CTV session track at the conference, Compulse  will participate as speakers, moderator and platinum sponsor of the session, which include:

Best Practices in Selling & Managing OTT/CTV

This panel discusses best practices, how should you sell, and what you should sell. It examines how companies are tapping into the growing stream of OTT as well as cookie-less advertising and how the audience targeting changes once cookies are gone.

  • MODERATOR: Taryn Tatarinowicz, Director of Training & Market Development, Borrell Associates 
  • PANELISTS: Brian Hunt, Head of OTT/CTV Ad Sales, Sinclair Broadcast Group; 
  • Erika Cooper, VP of Digital Sales, TelevisaUnivision; 
  • Lauri Baker, SVP, Gimbal | true[X]
  • Chris Stumph, VP of partnerships, LocalPagePop 

Cross-Media Attribution

This panel will address the emerging challenge in attribution of video audiences across different platforms. Topics include targeting, CPMs, and multi-touch attribution looking at the entire funnel beyond TV and digital.

  • MODERATOR: Ray Arroyo, Director of Agency Sales, Sinclair Broadcasting
  • PANELISTS: Bryan Shetsky, Founder/CEO, Lamark Media; 
  • Michael Beach, CEO, Cross Screen Media; 
  • Bob Ivins, Chief Strategy Officer, TVSquared

SMB Revenue for Video

SMB revenue is a large and generally untapped OTT revenue stream. This panel examines pricing, churn, and the emergence of self-serve platforms to capture more of the SMB revenue. Panelists will also address where the opportunities are and how a lot of the spending is going to social video and other video products.

  • MODERATOR: Jim Brown, President, Borrell Associates
  • PANELISTS: Joe Weir, SVP, Cox Media Group; 
  • Jennifer Scilabro, SVP, Nexstar;
  • Paolo Romanacci, Sales Director, Compulse