While we may only be one month into the new year, there are still plenty of new and exciting opportunities out there. Many businesses are searching for new ways to reach their customers. Here’s what the new year could bring to the web world:

Shifting to a More Digital Approach

While many have been shifting towards the digital side of things for quite some time, we could see an influx of businesses trying to gain ground in the web world. With many people still facing the challenges of 2020, having access to various businesses online is more convenient for many users. 

Businesses that are only present in brick-and-mortar storefronts should highly consider having a digital footprint. Having a website or digital platform is a great way to reach a bigger audience while also driving more traffic to your business. Creating an online presence is one way to see a positive impact in the new year.

Utilizing Subscriptions

Email subscriptions or mailing lists have been around for quite some time now; however, just like the digital approach, this is a new way to reach customers when limited in-person interaction is still prominent. 2021 will most likely bring the same circumstances that we have grown accustomed to over the past year. This means targeting new and old customers online is the way to go.

The email subscription feature can be linked to social media accounts and your website. Putting it on all platforms is a great way to reach as many people as possible. Use this as a way to update customers on your business, deals, of any new products or services, and anything else that you might want to feature. Get creative and have fun — these are meant to grab the customer’s attention and draw them into another platform. 

Upgrading or Building a Website

If you already have a website, it may be time to upgrade. Websites that can handle online sales or custom websites tailored to your business have the potential to be a more useful source for the user. With online shopping becoming more prevalent, having a website that can handle the sale of your products or services could increase sales, build a larger customer base, and drive more traffic to your business as a whole. 

The easiest way to do this is through a WooCommerce system. This plugin is simple and allows you to access your products, services, and orders on one platform. 

If you don’t have a website, now may be an excellent time to have one built. No matter the industry, a website is something that has the potential to improve growth. While it may seem like a tedious task, having a team of web experts to do the heavy lifting for you will lessen the stress. All that you will need to provide is content about your business and products or services, as well as any imagery you may want displayed on your site.

With the new year ahead of us, there are many options for new and exciting ways to increase business. From becoming more digitally dependent to creating the perfect website, there are many options out there to explore and utilize this year.

Compulse Integrated Marketing is a full-service digital agency. To learn more about how we can help you reach your marketing goals, please contact us for more information.