When someone has been injured and is looking for legal representation, how do you ensure your law firm is visible? While some forms of advertising have been around for a long time, others may be less obvious.
In a digital age, the opportunities for marketing have grown exponentially, and your firm needs to take advantage of modern marketing practices. To help, here are a few options you can use to reach potential clients.
Streaming services
Why not reach potential customers while they’re binging their favorite shows? If the goal of your marketing campaign is to spread recognition of your name and brand, advertising on streaming services could be an asset.
In fact, with United States residents increasingly turning to streaming services to watch their favorite television shows, CompulseLegal’s demand management platform reaches over 75 million streaming households with advertising.
Social media
Marketing through social media has become a necessity for most businesses, including in the legal profession. You can use social media to engage with current and potential clients, so your name is the first that comes to mind when they need a lawyer.
Social media gives you an opportunity to connect with an audience and develop your brand to show what kind of law office you are and who you can help. Additionally, when potential clients check your page, they can see that you are both professional and willing to share information in an understandable, familiar way.
Geofencing
To ensure your digital advertising efforts don’t go to waste, take advantage of the targeting that geofencing provides. Geofencing lets you choose a location or virtual perimeter to target your audience. This is a powerful marketing solution because, based on a user’s location, you can target a message or advertisement online.
This can be particularly helpful if you represent a certain geographical area.
Traditional advertisements
From radio spots to TV commercials to online banners, you can put your name in front of potential clients before they know they need you.
So, how do you decide which advertising medium to use? You can think about the types of clients you’ve attracted and the types you want to attract to help you target them in the most effective ways. It may be helpful to ask current and former clients how they found you, as you consider how to get the best return on your advertising dollars.
Word of mouth
This is not a new marketing strategy, but it is an essential one. Happy clients will tell their friends and family members about you, leading to more clients. So, in addition to representing your clients to the best of your ability, help them remember you by sending holiday or birthday cards or reminding them of the various services you offer. Request that clients follow you on social media, and then share helpful information there, so they continue to follow you.
If someone asks your former client for a referral, you want the client to share the great things you did, no matter how the case turned out.
When you need help finding clients for your personal injury firm, get answers to your questions and schedule a demonstration of marketing services that will work for you at by visiting our CompulseLegal page.