2020 has been the year of firsts for many businesses. It’s no surprise that this holiday season will mean new learning curves and experiences. In-person shopping will look a little different, and online shopping may be the new craze. Now is the time to update your online presence and take advantage of this moment. Here are some ways you can utilize the 2020 holiday season:
E-commerce
If your business relies on e-commerce operations, this time of year is important for you. Since online shopping will most likely see an increase during the holiday season, now’s the time to make sure all of your products or services are up-to-date. Keeping your online inventory and product or service descriptions updated is a crucial step in creating the perfect online environment for your customers. Another important thing to note is cut-off dates. Make sure to let your customers know about cut-off dates to guarantee delivery before the holidays. This will keep your customers in the know and reduce stress on your end.
Social Advertising
Utilizing social platforms during this time of year can be crucial to your sales. Social platforms are great ways to target specific audiences and share important information regarding your business. If you have the extra funds this holiday season, using a platform like Facebook Advertising is a great way to reach a bigger audience. Doing so can help you push content to your business page while also reaching more than just your usual customers.
Holiday posts can drive more traffic to your site or your brick-and-mortar business, too. People are looking for great deals and want to support local businesses. With the holidays quickly approaching, this is a great time to put your business out there and show people what you have to offer.
Plan
With new COVID guidelines rolling out every day, it’s more important now than ever to have a safety plan in place. Coming up with a contact-free experience for both your customers and employees is a tedious task; however, it’s part of the new normal and what will make for a more comfortable experience.
A great way to share out any plans is by either posting newsletters on social media or sending out a notice via email if you have a mailing list set up. This allows both your employees and customers to plan and know what to expect. It’s also important to make sure you keep in mind the amount of inventory you have in the store versus how much you need for any online sales you may have.
While this holiday season may be different for many businesses, it’s a time for growth and new experiences. Creating a plan and utilizing your online presence is a great way to start. Whether you’re a product-based business or a service-based business, there are plenty of ways to benefit from the 2020 holiday season.
Interested in learning more about how we can help you this holiday season? Give Compulse Integrated Marketing a call at 844-821-2154 to connect with us now.