The number of civil cases filed in the United States court system has been on the rise, according to uscourts.gov. With people filing lawsuits in connection with personal injury, product liability, civil rights, and the Americans with Disabilities Act, there is a need for lawyers to represent them.
So, if you are having a hard time finding clients, it may be that you need to change how you reach out. To help, here are five ways you can connect with new clients.
Treat everyone as a potential client
Everyone you meet is a potential client so, while it’s always important to treat people with respect, it can be especially important to your career.
“How you act towards others will also determine whether they are likely to be your client in the future,” writes Harrison Barnes with BCG Attorney Search. “Take no one for granted.”
Incorporating common courtesy and kindness into your everyday life will not only make you a better person, it will go a long way toward building a word-of-mouth referral program through former clients as well as friends, neighbors, and acquaintances.
Advertise where people watch
Billboards, bus benches, and business cards won’t cut it in today’s competitive world of advertising. It’s important to meet clients where they are, and where they are is watching shows on television, online, and through streaming services.
In fact, 71% of all households in the country use streaming services at least once a month, and there are over 200 million people watching shows through streaming or TV.
The good news is many streaming services allow advertising, giving your law firm the chance to get your name out in a visible and influential way.
Use social media marketing
Digital marketing in online platforms can make your law firm visible to potential clients. This includes social media marketing on platforms like Facebook, Instagram, and Twitter.
Effective strategies for social media include sharing helpful articles, videos, infographics, how-to guides, and even paid ads. The goal is to make your firm’s name the first that comes to mind when someone thinks about hiring a lawyer.
Use search engine optimization
Improving the searchability of your law firm’s website will make it appear high on the list of results when someone searches a term connected to your services. Appearing early is essential, as more than 25% of people click on the first Google search result, and going to the second page of results is rare, according to Search Engine Journal.
One way of improving your site’s searchability is by adding high quality content and key words that potential clients might use when looking for a law firm. For instance, you could regularly publish unique content on a blog to snag visitors looking for your services. And, if other sites find value in your content, they may backlink to you, giving your blog and website a boost when it comes to its organic ranking on a search engine result list.
Add search engine marketing
Different from SEO, search engine marketing is a direct form of advertising that lets you pay for clicks and impressions to determine how effective a piece of digital advertising is. SEM is a great tool to use when targeting potential clients on Google.
Marketing can be overwhelming, which is why using a company that specializes in marketing for law firms can make your advertising dollars go further. To learn more about what marketing services will work for your law firm and to set up a free demonstration, visit our CompulseLegal page.