Beat the Competition & Stay Top-Of-Mind

With digital advertising solutions, we can make sure the people who are searching for you… find you! Compulse Integrated Marketing is a certified Google Partner and our team will help you craft precise messaging, branding and offers to build into customized text ads or graphic banners and place on more than 2 million publication websites. Using Google Adwords to place your advertisements in search results, we make sure that when people are looking for your competitors, you show up first in search. Display ads can target the type of content you want (i.e. Car Dealership Ads on Car Review sites) or can target the reader (show ads to Men, 30-45 in zip code 20001). With AdWords, you have total control of message, offers and the geography in which you advertise. Have you ever visited an automobile website, checked out a car and then found that exact car is following you around the web in ads? That is the heart of retargeting. After someone visits your website, your ads can follow them, greatly increasing the chance of closing a sale. Why is it so effective? Advertising success is all about frequency and being top of mind – Compulse Integrated Marketing gets your brand front and center while potential customers are surfing the web, bringing them back to your site when they’re ready to buy. Get increased exposure, more traffic to your site, and more sales with this retargeting service.

Retargeting Advertising

Set Up Includes:

  • 15 minute initial phone consultation to discuss strategy development
  • Drafting a proposal request
  • Each proposal request will include each product specified or recommendations
  • Includes maximum 2 revisions on each proposal submitted
  • You can provide the creative or we can make them for you

Phone Consolation Includes:

  • Determining your target audience
  • Narrowing your campaign objective
  • Identify specific products to include

What You Receive:

  • Proposal will be provided within 48 hours
  • Detailed reports are emailed each month within 7 days of the prior months end

Reputation Management & Presence Management

Keep Track of and Manage Your Reputation and Online Presence

On many social media, directory and review sites, your customers, potential customers and competitors can comment on your business, offer reviews (even anonymous ones) and can sometimes even edit your basic information – like your website address or phone number.

With Compulse Integrated Marketing’s services for Online Reputation & Presence Management, you can be aware of the conversations happening about your business and be empowered to take charge of what the public sees and reads about you.

Sites Included in Monitoring

  • Google
  • Yahoo!
  • Bing
  • Yelp
  • Superpages
  • Yellow Pages
  • Two social media channels of your choice
  • And other important search engines, directories and review sites

Additionally:

  • We will conduct periodic monitoring of these sites on your behalf
  • You will receive a report each month showing any changes to information about your company
  • You will receive a report on any new reviews (good, neutral, or bad)
  • You will also receive recommendations about how to improve your online presence and reputation, including how to respond to bad reviews, how to get more reviews and how to remove inaccurate/duplicate information from directories.

Geofencing

Geofencing is a type of location-based advertising in which a virtual “fence” is drawn around a predetermined location, often a business, and ads are served to consumers’ mobile devices while they are within the fence. These ads are “calls to action,” encouraging consumers to visit with enticing offers.

Geofencing is most successful when used by opportunity-based businesses (restaurants, etc.) with broad appeal OR when applied to an area where a target audience regularly hangs out – for instance, a used car lot could geofence a nearby community college.

When you work with us to create a geofencing campaign, you receive ad specifications with which to build your creative and a geofence instruction sheet, wherein you specify:

  • The exact centers of your geofences
  • Their size (radius)
  • Instructions for which ads to show for particular fences
  • Where someone who clicks on the ad should be directed (URL)

Geofence Retargeting

Geofence retargeting is also a location-based form of advertising, but in this case, ads are served to the mobile devices of consumers who were inside a fence at some point and used their phone while inside it.

The audiences for geofence retargeting ads are based on this factor alone and cannot be further refined by age or other demographic considerations. Because of this, geofence retargeting is most successful when those within the fence are effectively demonstrating serious interest just by being there – for instance, people at a boat show or other convention-type event.

When you work with us to create a geofence retargeting campaign, you receive you receive ad specifications with which to build your creative and an instruction sheet, wherein you specify:

  • The exact centers of your geofences
  • Their size (radius)
  • Instructions for which ads to show for particular fences
  • How you want the geofence retargeting audience to be advertised to (For example – after someone has been in the fence, I want to advertise to their device for 6 weeks)
  • Where someone who clicks on the ad should be directed (URL)