HOW TO DRIVE BUSINESS DIGITALLY THIS MOTHER’S DAY
Mother’s Day is drawing near and you probably coordinated your print ads a while ago. Here are a few ideas for using digital platforms to drive more business in conjunction with this special day.
Do a deal
Offer a coupon online to entice shoppers looking for a discount. Deals can encourage consumers to choose nicer gifts – it’s a win for moms and a sale for you.
Facebook offers are a great way to get promotional messages to your target audience. The platform offers incredibly robust targeting options so you can get very specific and only spend money marketing to the most likely prospects.
Because Facebook offers can be shared, it’s smart to promote specials that are unusually attractive to encourage sharing. Not quite sure how to set up a Facebook offer? You can always drop us a line and let Compulse do it for you!
Often, shoppers pick out gifts that also appeal to them. Buy-one, get-one deals are attractive for this reason – taking care of mom and snagging a gift for yourself without even having to spend more is a good motivator.
Market right to mom
Consider running an all-day 10% off discount for moms or including something special with their purchase. Advertise it beforehand and moms who like your products or services will make sure to stop by on Mother’s Day to enjoy their reward. Consider using digital banner ads to spread the word about your special deal.
If you need help making one of these ideas happen or are curious about other digital marketing possibilities, reach out and let’s talk about the tactics that can help your company grow.