Deciding what type of site works best for your business can be intimidating, but it doesn’t have to be. It all depends on what you’re going to use the site for and how much content your business needs to have listed. Here’s a breakdown of the three main types of websites you have to choose from:
A landing page is a single webpage used for a marketing or advertising campaign. They are typically simple in design and have limited content. They focus on a call to action, leading users to the purpose of the page. This could be anything from political campaigns, signing up for newsletters, or learning more about a sale. Landing pages can include contact forms, the name of the business or person it represents, and various graphics.
Businesses that would benefit from a landing page may already have a full website created or want to focus on a campaign to drive more traffic to their storefront. It’s important to note that landing pages are meant to be simple and are tools used for lead generation, increasing traffic, and promoting different campaigns.
Small Business Packages
Small business packages or SBP’s are composed of a homepage, a contact page, and two other pages that tend to feature services and the “about us” information for a business. These are good for smaller businesses such as home improvement companies, churches, insurance agencies, medical offices, and other service-based businesses. Small business packages aren’t limited to just those industries. Some boutiques, restaurants, and personal care businesses benefit from this type of website.
Having a small website like an SBP provides enough room for pictures, videos, and other content. It’s a great way to expand your business and reach more users. SBP’s allow for more design options and more flexibility when it comes to how much content is on your site. Much like landing pages, SBP’s are great tools for lead generation and increasing traffic. With more space to showcase your services and your businesses’ history, you give the user a bigger picture of who you are and what you do. Their simplicity in both design and layout makes for a clean and effortless site.
Custom websites are similar to small business packages, just more extensive. Custom sites are where the designs and layouts become more complex. You’re able to have more pages to go into detail about your products, services, and business as a whole. Custom sites are perfect if you want to add a plugin that allows you to sell your products or services through your site. They’re also perfect if you want to showcase a large number of photos, videos, or other media. It gives you the extra space to have a successful site for your business. These sites aren’t limited to any specific market, but for reference, here’s who typically utilizes custom websites:
- Home improvement businesses (e.g. roofers and plumbers)
- Medical-based businesses (e.g. cancer centers and hospitals)
- Government agencies (e.g. local governments/chamber of commerce)
- Niche markets (e.g. gaming companies and car refurbishment businesses)
Choosing what website works best for your business is a task in itself; however, with a little knowledge of the different types of websites, you are bound to find the perfect match. Whether you’re running a simple campaign or in need of a fully-functional website, Compulse has plenty to offer and can lend a helping hand when it comes down to designing and building a website that’s the perfect fit.
Interested in learning more about what type of site works best for your business? Give Compulse Integrated Marketing a call at 844-821-2154 to connect with us now.