As a lawyer, you have a lot on your plate. In addition to representing your clients in court, you are expected to meet with people who may need your services, conduct research, interview witnesses, and stay up to date on new laws and court rulings.
Unsurprisingly, this adds up, with lawyers at some big firms working 80 or more hours per week, according to The Balance Careers.
With so much time spent on the many tasks you need to complete, it’s not surprising that marketing may take a back burner. Perhaps you assume you’ll have time to develop a strategy later, but marketing must be ongoing for you to continually connect with new clients.
To ensure you’re taking the right steps and not wasting your precious time, here are the biggest marketing mistakes to avoid.
Neglecting social media
Social media is crucial, as it lets you reach clients who may not find you otherwise. It’s also an inexpensive way of getting your name out to people.
“You can grow as a page on social media networks by simply being consistent and posting interesting and relatable content for your audience,” according to digitalmarketing.org. “This can be done by using SEO content, where you use the most trending keywords and enhance your rankings.”
The more you provide content that is helpful to your audience rather than self-promotional, the more likely it is that people will develop a positive view of your firm and turn to you when they need legal help.
Relying on an outdated website
Outdated websites can damage your brand image, as potential clients will expect a firm that is going to represent their legal interests to have professionally designed and easy to navigate web pages. Additionally, when your landing page invites a visitor to submit a question or request a consultation, it makes your firm even more accessible.
You can improve the look and design of your website by making it user friendly. Additionally, ensuring that people in your office can update it, even without coding knowledge or experience, will help you keep it up to date. For example, WordPress designs are simple to manage and master, making it easy to market and brand yourself to customers.
Skipping display ads
Making your firm a household name means investing in display ads that bring your brand to life in the many places potential clients will see them. With a combination of contextual targeting, geofencing, and retargeting, your digital ads will reach people wherever they are online.
A knowledge of Google practices is especially important for digital advertising campaigns. You could potentially place ads on millions of publication websites to quickly increase exposure and generate traffic.
The beauty of display ads comes when you analyze them regularly to determine where they are most effective. Looking at performance by publisher, geography, day, and device type will help you optimize your marketing.
Marketing while keeping up with your day-to-day responsibilities may feel impossible. Take the burden off your plate with the help of a team focused entirely on marketing for law firms. Visit our CompulseLegal page to set up a demonstration and get started with a marketing plan that will work for you.