With her years of experience in digital, Allison inspires the agency to create and produce high quality and effective campaigns. Allison began her career at a television station in Upstate New York where she was the Executive Producer in the news department. Allison became interested in Digital Advertising and Social Media way before it became a billion-dollar industry. Before retargeting. Before Twitter.
Predicting the growth potential in these platforms – Allison created a job that didn’t exist before at her station and became the station’s first Digital Director. Her digital skills propelled her to a company with national reach, Compulse Integrated Marketing powered by Sinclair Broadcast Group and her new job – Digital Director of Solutions.
Allison prides herself on being a hands-on leader who oversees the agency’s management team, working with them to guide and shape the agency’s vision. Allison is responsible for making sure clients are getting top-notch service and campaigns are being managed to the best of their potential. She’s also good at coordinating quick-turnaround jobs. Her favorite email reply to clients is, “it’s handled!”
Fun Fact: Friends have been known to find Allison’s phonebook in her oven – a safe place since she never uses either!