Building brand awareness with sponsored content

Advertorials are marketing pieces written in the form of short essays, long articles, interviews, or research papers. These pieces are marked as “sponsored” but are presented in a news or article style. Advertorials allow you to present detailed descriptions of benefits, features, and call-to-actions that are the main thrust of display advertising. Advertorials are effective in initiating inquiries and sales among audiences with different decision-making mindsets than those who respond to conventional ads. Longer formats lend themselves to education and deeper engagement, help build trust, demonstrate expertise, and deepen brand awareness.

Advertorial blog

With an advertorial blog, custom content made for you will be posted on a regular basis in the blogs on our sites, letting readers know you are safe and can be trusted. By choosing this option, you are able to connect with your audience based on their interests - and on an ongoing basis - to help create followers and keep them up to date on the latest news from your field. You will craft your message, and after editorial review, we will post your content in blogs associated with your business. This option includes display ads on and around your blog section, promotions of your latest post rotated through a designated spot on the homepage of our websites, and contextually-related content sections.

Advertorial photo galleries

Nothing shows off your business better than a visual showcase of your products and services. Use our popular photo gallery display to demonstrate a sale or special promotion on products.

Advertorial Package

  • Weekly stories written by a staff writer can be edited/reviewed, as can client-provided content
  • Distinguishes client from the competition with strong alignment to news brand
  • Demonstrates market leadership: client becomes the expert
  • Opportunity to educate, create familiarity, and build trust with qualified customers
  • Gives implied endorsement from a trusted news source
  • Increased sharability of content: social, mobile, web
  • six-month investment