Compulse Webinar Series
Leveraging Connected TV Attribution & Monetization To Increase Online Sales
Join us on February 24, 2022 at 2 pm Eastern for an in-depth discussion on Connected TV Advertising & Media Buying, its recent growth, and the latest projections for 2022 and beyond. Learn how you can increase your return on advertising spend (ROAS) using CTV attribution reporting. Martin Kristiseter - Managing Director at Compulse - and Callum Guthrie - SVP of Measurement & Attribution at TVSquared/Innovid - answer industry questions so that you can maximize your investment and harness the hottest growing medium in CTV Advertising.
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Watch Webinar
Speakers
Martin Kristiseter
Managing Director @Compulse
Martin Kristiseter is the Managing Director of Compulse, a marketing technology and managed services company that makes omnichannel advertising more efficient and profitable for local agencies and media companies. He has 16 years of experience in digital media, adtech/martech, and omnichannel marketing. Martin engineered the merger of his former company, Datasphere, with Compulse Integrated Marketing and ZypTV, combining the resources, staff, and technology of these three companies to form Compulse, which relaunched in July 2021. Prior to joining Compulse, Martin led innovative digital media initiatives at a number of companies, including Marketron, where he developed a reputation as a leader who can take a vision and turn it into a reality. A native of Norway, Martin currently leads the Compulse office from his home in Denver, Colorado.
Andrew Longworth
Vice President of Advanced TV @TVSquared
Andrew Longworth is TVSquared’s VP of Advanced TV. He works with the entire media ecosystem — from brands and agencies to networks and publishers — to deliver best-in-class measurement and attribution standards that enable advertisers to transact on global cross-platform audiences. He is part of TVSquared’s core team, building enhanced advanced TV solutions to meet the complex needs of the ecosystem.