It’s no secret that the digital age has turned the internet into an extremely competitive landscape. Millions of companies worldwide are continually fighting to win over potential customers.
If you’re one of the many businesses looking for ways to win sales online, great! You’ve taken the first step into a new era filled with possibilities and opportunities. However, all of your efforts will be futile if you don’t have a good web presence, and a good web presence starts with the words that make up your site.
Copywriting, SEO, and the Power of Winning Search
You’re probably already aware of this, but Google is the primary search engine used across the internet worldwide. It’s an intelligent platform that understands what websites are trying to do, giving businesses that put in the effort a real chance to succeed. The problem with Google is that the platform lists paid search campaigns at the top of every page, leaving room for only 8-10 organic searches before the user must click over to page two. This is an issue because 75 percent of people never scroll past the first page of search engines, so getting your site to appear on that first page is essential if you are to be successful.
The question you need to ask yourself is simple: “How do I get on that first page?” It starts with great copy.
While Google will certainly recognize an optimized website with state-of-the-art development work, it won’t truly care unless you have compelling, optimized copy to flush it out. Giving your customers the most amount of information possible is the way to Google’s heart. Does this mean writing 10,000 words on every webpage is the key to ensuring your site winds up on the first page of all searches related to your business? Well, not exactly.
Blending Readability with Sustainability
When writing for the web, you need to remember the reason why you’re there: to persuade an audience of something. It could be to buy what you’re selling, to agree with your opinion, or even to inform about a serious issue the world is facing. Whatever the reason for developing an online presence, your goal remains the same: to win people over. And you aren’t going to do that by writing 10,000 words on every page.
People don’t like reading web copy. It’s an unfortunate truth that you need to understand from the beginning of this process. People are so oriented with quick-fixes, in fact, that they only spend 5.59 seconds reading a site’s written content. How in the world are you supposed to win all of these searches and still produce content people will actually find interesting?
This is where the experts play their hand.
Copywriters are creative writers who have spent years learning the ins and outs of Google. They know how to get people to read about a client’s business as if it were their own, and they know how to manipulate those words for Google’s pleasure. In short, a copywriter can meet the SEO demands Google requires with interesting copy that will keep readers engaged.
Some of the other benefits of hiring a copywriting team include:
- A polished feel. Have you ever visited a website and thought that the copy was written by someone who didn’t seem to know what they were talking about? If a site’s copy – especially on the homepage – looks clunky or choppy, chances are viewers will not take your site seriously. Entrusting a professional with this job polishes your website, which can really lock customers in on what you are trying to say or sell.
- Error-free writing. Nothing is worse than grammatical errors on a professional website. Enlisting the services of a copywriter to check the spelling, punctuation, and capitalization of your entire site is a no-brainer that could potentially save you a lot of trouble down the road.
- Blogging services. Want ways to rank even better on Google? Consider adding a blog to your site. Blogging is a great way to add new pages that “juice” your main pages, and copywriters know exactly how to do this with proper keywords and time-sensitive article topics.
It is important to recognize that hiring a copywriter doesn’t mean you don’t have to do any work. You know your business better than anyone; if you truly want your website to succeed, you’ll want to provide the copywriter with as much information as possible so that he or she can do what they do best: write about whatever it is you want them to.
At Compulse Integrated Marketing, we schedule a complimentary copywriting call with each client to start the process. This way, we ensure that the writer and the client are on the same page so that we can produce the best work possible.