Quality over quantity
The phrase “less is more” can go a long way when adding content to your website. Large blocks of text on a webpage can be intimidating to the user and may even be the reason that they click off of your site and move on. Instead of putting all of your time and energy into producing page after page of content, try to focus more on the quality of the content.
Having a strong short one-paragraph section of text with photos, videos, or other graphics on the webpage is better than stuffing a page with blocks of text. Using strong keywords and getting to the point faster is way more important than putting every detail of your business and its story on your site. It’s also important to make certain content easy to find. Addresses, phone numbers, email addresses, and other methods of contact are some of the more valuable content on a site. Having that easily accessible is beneficial not only for you but also for the user.
Too much content means that the user is going to be scrolling a lot. The average person only spends a few seconds scanning a page for what they’re trying to find. You wouldn’t want to bury important information in a bunch of fluff and risk losing a potential customer. With attention spans being low, keeping everything minimal and only using what is necessary will help keep the user on your site longer.
Another important thing to note is that we are a society that is always on the go. With limited time to spend searching through a website, the content has to be fairly limited. This doesn’t mean that you have to make your website extremely plain. It just means that you might have to limit what goes on your site. You want to gain your user’s interest without having to go into every little detail about your products and services.
Knowing your business
Knowing your business plays a crucial role in how much content goes on your site as well. While the amount of content depends on the type of business, being clear and concise while outlining your business’ main features is a great way to start. For example, the amount of content that a nursing home has on its website will be completely different from the amount of content that a boutique has on their site.
The nursing home would most likely want to include content about its services, amenities, and environment. In comparison, the boutique would most likely want to include short descriptions for each product that grabs the user’s attention as well as having more of an image-based site. Both businesses would have different amounts of content; however, utilizing a minimalistic approach is what will lead to a successful website overall.
For more information on how Compulse Integrated Marketing can help your company with content, contact us by visiting www.compulse.com, or call us at 844-821-2154.