• Human Language, Machine Learning, SEO & Your Business

    There’s plenty of movies about artificial intelligence (AI) and how machines metamorphose into advanced technology and eventually take over the world. Films like The Terminator, The Matrix, A.I., and I, Robot each depict stories that go something like this: Humans create machines, Programmers teach machines how to learn on their own (AI),   Machines become […]

  • Why Your Q Needs to be A’d

    Picture, if you will, a young lady named Deborah. Deborah is in dire need of a plumber, and this arises in conversation with her friend Barb. Barb recommends “OG Plumbing Service” because her friend Susan first recommended that service to her. Deborah has never heard of “OG Plumbing Service” and immediately whips out her smartphone […]

  • Why Running a Fourth of July Marketing Campaign is Important

    As many companies are aware, timing is everything when it comes to producing an effective and profitable marketing campaign. It’s why businesses send out e-blasts at specific times throughout the day, or choose to utilize certain social media outlets over others, depending on the nature of the campaign. Holidays are no exception to the rule. […]

  • Father’s Day Contesting: Tips and Tricks to make this year’s giveaway successful!

    When considering ways to engage with your audience, few techniques are as effective as contesting, and when it comes to the goals of a business, few are as desirable as engagement. There are several reasons for this, but in the most basic terms, high levels of engagement indicate that your digital presence is reaching your […]

  • Getting the Most Out of Your Summer Marketing Strategy

    For many of us, May means longer days and nicer weather. Some of us may even be in the process of planning summer getaways. While May is a wonderful time of year with several seasonal activities to plan for, businesses should use this time as an opportunity to fine-tune their marketing efforts by developing or […]

  • Why Your Business should be Advertising on YouTube

    If your company has dipped its toe into the digital marketing arena, then you are certainly familiar with Google’s advertising platform. It’s a robust system that allows advertisers to utilize an ever-growing list of targeting tactics to place text, banner, and video ads throughout the Google network in pursuit of potential customers. Included in the […]

  • Paid SEM and SEO: Benefits, Drawbacks & How They Work Together

    Written from the perspective of Jason Moore, Compulse’s SEO analyst & specialist As an SEO Analyst, I talk to many business owners who come from many different industries and have many different levels of digital marketing experience. Many of these owners explain that they want to be aggressive in their SEO and SEM, but as […]

  • How often should companies run SEM campaigns?

    Any small business with an effective SEO strategy can launch their website with search engine rankings ahead of the competition. But as the web grows, ranking higher gets harder. However, there are ways to boost your ranks ahead of your opposition, specifically Search Engine Marketing (SEM) campaigns. Joe Mann, senior search analyst at Compulse Integrated […]

  • Visual searches are on the rise, and people are taking notice

    Most businesses already know how important searches are in driving traffic to websites, but visual searches are poised to change the way consumers look for information. Many big players in the digital world, including Pinterest, Google, and Amazon, have already developed capabilities to support the growing trend toward visual searches. These developments indicate that they believe they are not just going to be a […]

  • Dos and Don’ts For Email Marketing

    When strategizing for an upcoming email marketing campaign, there are a few things you need to keep in mind. These key concepts can make or break a campaign, so planning to attack them strategically is a crucial part of your success. Creating a headline Do keep them short, urgent, and even sometimes catchy. You have […]