The coronavirus has gone viral – literally. Billions of people across the globe are struggling to keep safe and protect their families while ensuring they can still provide for loved ones. Small businesses in countries all over the world are hurting during this outbreak, and, in turn, America’s economy is starting to plummet. Fortunately, Compulse […]
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What Can Blogging do for Your Website?
Whether you’re a successful business or a startup trying to find your way in the corporate world, blogging can provide you and your team with a host of benefits unmatched across the web. Blogging presents writers with an opportunity to express themselves, true, but there are other, more important reasons why your company should utilize […]
How UX & Technical Writing Can Boost Digital Marketing
Today’s consumers are increasingly eager for a better user experience when it comes to engaging with their favorite businesses online. Regardless of whether users engage directly through a business’s website or their mobile app, they will opt to disengage if the platform’s experience doesn’t satisfy their expectations. Why UX Matters User experience (UX) matters because […]
Say Hello to BERT; Google’s Newest AI Algorithm
Targeting specific keywords as an SEO strategy is never going to serve as a long-term answer for ranking in search. Instead, your goals in content creation and SEO should focus on the intent(s) or types of searches instead. In late October of 2019, Google announced the rollout of its newest algorithm update, which further proves […]
Things to Consider When Allocating Work During the Holiday Season
It’s the most wonderful time of the year – a perfect time to use your saved vacation hours to spend quality time with loved ones. Making memories with family during the holiday season is extremely important, which is why so many businesses allow employees to take as much time off as they can afford during […]
Using Technical Writing as a Tool for Marketing
When it comes to technical writing, many presume that this form of communication exclusively lends itself to the production of things like instructional guides and documentation for computer hardware and software. While technical writing has traditionally been used to document complex technical processes in these areas, this form of communication can have multiple uses for […]