• How UX & Technical Writing Can Boost Digital Marketing

    Today’s consumers are increasingly eager for a better user experience when it comes to engaging with their favorite businesses online. Regardless of whether users engage directly through a business’s website or their mobile app, they will opt to disengage if the platform’s experience doesn’t satisfy their expectations. Why UX Matters User experience (UX) matters because […]

  • Using Technical Writing as a Tool for Marketing

    When it comes to technical writing, many presume that this form of communication exclusively lends itself to the production of things like instructional guides and documentation for computer hardware and software. While technical writing has traditionally been used to document complex technical processes in these areas, this form of communication can have multiple uses for […]