The dizzying pace of innovation in the digital marketing realm makes it challenging to decide where to put your spend. Luckily, the wealth of available data can help us all to understand which investments are likely to gain traction and deliver results.

This article discusses five surprising marketing statistics calculated through recent research and notes what these findings could mean for your digital marketing plan.

Since the end of the year is quickly approaching, it’s a great time to review your digital marketing activities and figure out what’s working and what isn’t. As you identify tactics that are no longer worthwhile and other untested tactics you’d like to explore, let these findings ground your thinking in the hard facts.