Web Content Specialists. Say what?
What does a web content specialist do anyway? They get a client, learn a little about them and write information for their websites. It seems like a no brainer, right? In fact, you wouldn’t be alone if this is what you thought, but you would only be partially right. Here at Compulse, we have a small team of Web Content Specialists (you have met all three if you’ve been faithful to the blog): Frank Reynolds, Kevin Colohan, and Kaylee Dougherty.
To say that they only wrote content would be unfair to their roles and their accomplishments. Yes, writing content for clients is indeed part of their duty in the agency, but in the grand scheme of things that part is very small.
In most cases, the Compulse team will receive content relevant to the client or their company that they would like to appear on their website. However, if this is not the case, the content specialists will have to do their research to provide content in a place holder on the site until the client either approves the copy or provides their own. The next step for our team is to take that content through the Quality Assurance process. “QA” is more than just checking for misspells and grammatical errors; it is a process to make sure everything works once the website has been approved. The specialists will then go through the content to make sure it is grammatically correct, while also checking that website designs are in proper working format, checking browser compatibility, testing contact forms and verifying link navigations.
On top of the previously stated responsibilities, Frank is our senior on the Deal Builds Team. Think of the coupons that you clip from those Sunday papers. Wouldn’t it be great if you could go to a local news station and digitally clip coupons for your favorite places to dine and shop? Well, thanks to the Compulse deals team, YOU CAN! Now it isn’t as though these magical deals just pop onto the site. Frank, Kevin, Kaylee, and myself will take the information from the Compulse deals forms and plug it into the backend of the deals platform. This includes payment information, information from the W-9, their company information such as description and background, and handling images to make sure they are sized properly. Once we have input all of this data and gotten approval, we can publish those nifty digital coupons for your printing pleasure.
In addition to all of those juggling balls, our content specialists here at Compulse go through case studies. Frank tells me that one of the duties of the content specialists is to assist Allison Watts, Director of Digital Solutions at Compulse, with the case studies, which in short are, “documented examples of the services Sinclair and Compulse alike can offer prospective clients. Each month, every single one of our stations is required to submit at least one case study.” After the studies are submitted, the content writers job is then to sort them, categorizing each study into their tracking document. This makes each case easy for customers to locate.
Phew! That’s a handful guys. I wonder if any of them can actually juggle?…