It’s time to celebrate America’s birthday again! This year, bring out the fireworks to showcase your best digital marketing.
Let’s help you get the most of 4th of the July with our tips on strategy for social media and email marketing.
Social Media
What should you consider when creating content for social media?
- Create a post asking your fans “What does 4th of July mean to you?” and publish posts throughout the day with staff members or influencers asking the same question.
- Create a photo gallery featuring employees or influencers celebrating 4th of July in the past. Or, conduct a Facebook Live interview with an influencer about how to get ready for 4th of July (ex. cooking tips, fashion tips, safety tips).
- Create a Facebook ad to promote a 4th of July sale or promo code.
- Create a mobile or social media contest.
- Create a graphic featuring a Fourth of July fun fact.
- Post a poll asking what people’s favorite ways to celebrate the Fourth is (ex. having a cookout, watching fireworks, etc.).
- Post an image of employees or influencers wearing red, white and blue up for the holiday.
- Post images of how your office is celebrating 4th of the July
- Post photos of employees, influencers or followers sharing their favorite 4th of July memories.
- Create a board featuring 4th of July recipes and foods.
- Create a board featuring 4th of July imagery like the American flag images to ones of fireworks or sparklers to fashion.
Email Marketing
What should you consider when creating your newsletter for 4th of July?
- Start highlighting your sales, promo codes, specials and items early – at least three weeks in advance.
- Boost up your e-newsletter language with words that grab your audience attention like ONE DAY ONLY and USA. Also, you can use puns in your copy such as Independent Style.
- Personalize your email. Include the subscriber’s name in the subject line of the email.
- Create a GIF in order to get your audience to engage with your email in a new way. Ex. A GIF featuring fireworks with your sale.
- Holiday specific content: Great festive recipes, staff picks for best things to purchase during your sale, a list of 4th of July traditions, or highlighting your holiday coverage on a social media account like Pinterest or Instagram.
- Create an e-newsletter to promote a discount on merchandise.
- Create an e-newsletter to showcase why your business is the best place for 4th of July merchandise and have a sale on 4th of July related products.
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