Automotive Outreach Specialist

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

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Compulse Integrated Solutions, the creative agency arm of Sinclair Broadcast Group, is looking for a skilled and highly motivated Automotive Outreach Specialist. We are looking for someone with experience in Search Engine Marketing (SEM) and other outreach programs to join our agency team. This person’s primary responsibilities will be setting up and administering search marketing, display and retargeting campaigns for our automotive division. In this role, you will be expected to continually develop, adhere to, improve and update SEM standards and apply those techniques. The Automotive Outreach Specialist must be able to hit the ground running and be a fast learner in a fast paced environment.

Job Duties & Responsibilities Include:

  • Work with third party partners to manage and optimize paid search, geofencing, outreach and retargeting campaigns
  • Track, report, and analyze PPC initiatives and campaigns
  • Be able to prepare SEM reporting and intake documents
  • Create and maintain reporting dashboards for automotive division
  • Set up of directory listings and reputation management for clients
  • Maintain up-to-date knowledge of best practices and latest developments in paid search and outreach
  • Other digital marketing tasks as assigned

Experience & Skills Required:

  • 1-2 years of proven ability leading and implementing SEM strategy and campaigns
  • Exceptional organizational, project management and time management skills
  • Hands on experience with Google Analytics
  • Ability to work with client services teams to ensure maximized performance
  • Knowledge of outreach and retargeting campaigns
  • Strong analytical skills, strategic thinker with attention to detail
  • Proficient in MS Office – specifically Excel

The following are preferred, but not required:

  • Basic knowledge of geo fencing campaigns and understanding of location based advertising
  • Ad writing skills
  • Basic knowledge of HTML and ability to read HTML code
  • Agency experience
  • BS/BA degree

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

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