3 Facebook Ad Campaigns that will help your business grow
Social media platforms, like Facebook, have become powerful tools for businesses trying to reach their intended audience. As of July 2017, Facebook was impressively reporting two billion monthly active users. With that figure in mind, it’s easy to see the appeal; Facebook offers the ability to reach a specified audience where they’re already spending time.
As a business, your goal is to advertise to the ideal user at the ideal moment so they in turn perform the ideal action – to buy or use your business’s service or product. So how exactly can you utilize campaigns to drive business? Below are three of the most popular types of ad campaigns you can run on Facebook’s advertising platform and insights on when to use them.
- Facebook Page Likes / Gain followers and fans
Connect with all the people who matter most to your business. Facebook empowers you to present your business as an entity that aligns with and compliments the interests of your target audience. You can achieve this by sharing and curating relevant content that they will want to engage with. But to make the most of this, you need to develop an active and engaged audience.
You can supplement your organic efforts to gain followers by running a Page Likes campaign. Your ads will be shown to Facebook users matching your target audience; anyone who likes the post will be one of your followers moving forward, creating an avenue for future outreach and lead nurturing
- Facebook Brand Awareness / Reach people who are more likely to pay attention to your ads
Would you like to increase your company’s brand awareness? Connect with the people who will love your business. Compulse can set up ads that use Facebook’s unique targeting capabilities to send ads to targeted users across your platform. Brand Awareness campaigns help ensure ads are being served to people who are more likely be interested in what you’re offering, so they’ll be more likely to recall them later.
- Facebook Clicks to website / Send people to important sections of your website
Create an appealing ad and decide where to send people. The Clicks to Website campaign can direct customers to your website where they can familiarize themselves with your brand and hopefully become customers. To promote your website you should send prospects to your home page; but if you’re trying to increase sales of a particular product, you may direct people to that product’s page.
When executed strategically, these three ads types are well worth the investment. It is also important to note that there are more objectives that may better fit your company’s goals that were not mentioned above. That’s where our experts here at Compulse come into play. We can help you create and execute a Social Media Ad Campaign that will support your business goals. Contact our specialists to starting planning your campaign today.